Authors: S. Hullavarad, N. Hullavarad
Affilation: University of Alaska Fairbanks, United States
Pages: 374 - 376
Keywords: green energy, renewables, competitive advantage, innovation radar
The objective of the study is to identify the changes in trends of non-fossil fuel energy industry demand, growth and opportunities. The study uses the databases such as patents, news events, income/financial statements to assess the company status and the track record of the industry. The study uses the databases such as patents, news events, income/financial statements to assess the company status and the track record of the industry. The research adopts the methodology of Innovation Radar (Sawhney, MIT Sloan Management Research, 2001) to assess the positioning of the dominant company and design in photovoltaic, geothermal and wind renewable energy industry. The study also summarizes the sustainable competitive advantages of some of the successful companies in the energy sector. This study correlates the gains in innovation tripartite (product, process, business) to the corporate competitive advantage. The companies selected in this study are based on the innovations leading to improve the product, process and business aspects and are evaluated in terms of market adaptability and profitability rather than technical excellence of the product offerings.